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Marketing and Public Relations

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Marketing and Public Relations
February 3, 2020

Fear as a Hindrance in Creating Strong Advertising

This article was originally posted on The Manila Times on January 23, 2020. THERE are…
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Marketing and Public Relations
December 26, 2019

The Myopia of Manila in Marketing

This article was originally posted on The Manila Times on December 26, 2019. YOU sit…
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Marketing and Public Relations
November 28, 2019

How to Sell the Diminished Product

This article was originally published with The Manila Times on November 28, 2019. When we…
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Marketing and Public Relations
October 31, 2019

Did ‘The Good One’ Lose?

This post was originally published with The Manila Times on October 31, 2019. It couldn’t…
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BusinessMarketing and Public Relations
October 3, 2019

Why Local Ad Agencies Should Abolish Lead Time

This article was originally published with The Manila Times on October 3, 2019. Lead times…
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Marketing and Public Relations
September 5, 2019

Negative Versus Positive Advertising

This article was originally published with The Manila Times on September 5, 2019. “‘Thou shalt…
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Marketing and Public Relations
July 15, 2019

Products are Children; Name them Well

This article was originally published with The Manila Times on July 11, 2019. There used…
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Marketing and Public Relations
June 13, 2019

Putting Surveys Back on the Pedestal

This article was originally published with The Manila Times on June 13, 2019. Imagine a…
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Marketing and Public Relations
May 16, 2019

Protecting your Idea from Frittering Away

This article was originally published with The Manila Times on May 16, 2019. I work…
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BusinessMarketing and Public Relations
May 2, 2019

Crisis Management and Recovery

This article was originally published with The Manila Times on May 2, 2019. Recently, a…
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