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February 3, 2020
Fear as a Hindrance in Creating Strong Advertising
This article was originally posted on The Manila Times on January 23, 2020. THERE are…
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December 26, 2019
The Myopia of Manila in Marketing
This article was originally posted on The Manila Times on December 26, 2019. YOU sit…
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November 28, 2019
How to Sell the Diminished Product
This article was originally published with The Manila Times on November 28, 2019. When we…
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October 31, 2019
Did ‘The Good One’ Lose?
This post was originally published with The Manila Times on October 31, 2019. It couldn’t…
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October 3, 2019
Why Local Ad Agencies Should Abolish Lead Time
This article was originally published with The Manila Times on October 3, 2019. Lead times…
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September 5, 2019
Negative Versus Positive Advertising
This article was originally published with The Manila Times on September 5, 2019. “‘Thou shalt…
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July 15, 2019
Products are Children; Name them Well
This article was originally published with The Manila Times on July 11, 2019. There used…
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June 13, 2019
Putting Surveys Back on the Pedestal
This article was originally published with The Manila Times on June 13, 2019. Imagine a…
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May 16, 2019
Protecting your Idea from Frittering Away
This article was originally published with The Manila Times on May 16, 2019. I work…
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May 2, 2019
Crisis Management and Recovery
This article was originally published with The Manila Times on May 2, 2019. Recently, a…
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