Vincent Pozon, M.B.E.


Areas of Expertise:
Public Relations
Crisis Management

Vincent has been with the largest and the smallest agencies: Ideas, Inc., Reach Advertising, J. Romero & Associates, Grau Roses, J. Walter Thompson, Pacifica Publicity Bureau, Hemisphere-Leo Burnett and, until July 2008, he was Vice Chairman and CEO of Adformatix.

Adformatix’s growth was enviable. It soon became the largest independent ad agency in the country, swiftly gaining a reputation for strategic thinking. He succeeded in transforming the agency into a partner in the discipline of marketing and in the creation, not of advertising, but of strategic successes. He has been acclaimed for advertising work: one Advertising Congress rewarded his efforts with 12 golds, 4 silvers and 3 bronzes.

He is known for aberrant work (Promil’s ‘Gifted Child’, BonaKid’s ‘Batang May Laban’, Clusivol’s ‘Bawal Magkasakit’, RiteMED’s ‘May RiteMED ba nito?). He created Mom’s Radio, a much-acclaimed branded content creation carried by six FM stations all over the country. He helped the campaign to elect Jejomar Binay as vice president (‘Ganito Kami sa Makati, Ganito sana sa Buong Bansa’).

Vincent invented ‘UniversiTV’, a station designed to be surrogate parents to students; ‘Hapinas’, an early morning comedy program; ‘LifeGuide’, a counseling TV show, among others.

University of the Philippines
Bachelor of Arts in Humanities, 1972 (units)

Polytechnic University of the Philippines
Bachelor of Science Advertising and Public Relations, 2002

University of Asia and the Pacific
Masters in Business and Economics (candidate)